Published On Jun 10, 2022  

Veteran business owners and new entrepreneurs alike know how important location can be to your success. Whether you are opening your first retail store, or expanding your business and looking for retail space to open additional locations, you should know the answers to these five fundamental questions BEFORE leasing retail space:

  1. Business Plan - Do you have a business plan? This will be a good indication of your business acumen and also be helpful for the landlord to evaluate your business. A good place to start is searching Google for similar businesses and examples of their business plans. There are many business plan examples for restaurants, jewelers, bike shops, and so on.
  2. Capitalized - How well are you capitalized? What is your latest credit score? Most landlords prefer something above 700-750. Do you have sufficient funds to cover unexpected expenses?
  3. Experience - Do you understand the different parts of running a retail business? Do you have a strong understanding of operations, buying inventory, payroll, waste management, etc.?
  4. Location - Location, location, location. Does the center that you are looking at have the right demographics and psychographics? For example, are you looking to open a high-end retail store? Does the community in your area have the spending habits aligned with your pricing? Are there similar retail businesses within a 2-5 mile radius? If so, how will you differentiate yourself?
  5. Promotion - How will you promote your business? Don’t assume that just because you have a nice build-out and good product, that customers will just show up. You need to actively market your retail business. How are you planning to use social media, resources with the local Chamber of Commerce, traditional advertising such as direct mailers or press? You need to promote your business in a way that will resonate with potential customers. Remember, you want to stand out from your competition.