Adam Taha’s journey to become a jeweler was not paved in gold. Adam attended medical school in Spain, at the behest of his grandfather, who wanted Adam to care for him in his advanced years. Sadly, he didn’t live long enough for that to happen. Adam was not interested in a medical degree and moved to England to pursue his A-level education. Two years in, when Margaret Thatcher raised the fees for foreign students, Adam sent his credentials to Sacramento State and graduated with a BS in Business Management. He then went on to earn a Civil Engineering degree, his true passion, at Long Beach State.

Two degrees under his belt, he accepted a job in his home country of Kuwait, got married and started a family. On August 2, 1990, at age 32, his life was forever changed. Kuwait was invaded by Iraq. All of Adam’s assets were seized. He quickly moved his wife and two children to Jordan as Kuwait became too unsafe to live in any longer. He needed a Plan B if he was going to help his family survive.

Since Adam still held US residency, he painfully left his family behind to find work, so he could send back money back to support his two siblings in college, his parents, and his wife and children.

Planning his next move, he went to visit a friend in SoCal whose business was making car dash covers. Upon returning home, with the full intent of starting his own car dash covers business in NorCal, fate stepped in and changed Adam’s life again. An acquaintance who had a jewelry business needed to go back to Jerusalem for his green card. While there, he decided to sell the business — to Adam. The manager of the jewelry store taught Adam how to run the business. He immersed himself in learning about jewelry and the jewelry business.

When Kuwait was liberated and all of Adam’s bank accounts were reinstated, he brought his family over and purchased his first jewelry store in Orangevale. A few years later, Adam became the Assistant Chairman of The Gemological Institute of America (GIA). Soon after, he purchased his second store in Loehmann’s Plaza in Sacramento, his third store at Town & Country Village in Folsom, and his fourth store in at Rocky Ridge Town Center in 2013.

Adam’s Jewelers has been on Sacramento’s A-List (KCRA) for six years in a row.

“If you want to be successful in anything, you have to work hard, believe in God and treat every customer fairly and honestly,” Adam says. “Come in as a customer and leave as a friend.”